Cooshen is an Armenian brand that creates natural body skincare, facial skincare, and massage products made primarily from the mature fruit of the loofah plant.

Cooshen also offers scalp and hair care essentials, including wooden combs crafted from beech wood, along with thoughtfully designed accessories such as hair clips, pocket mirrors in wooden cases, and jewelry boxes.

Loofah is an annual plant belonging to the gourd family. When its fruit fully matures, it naturally transforms into a fibrous sponge. Rich in skin-loving benefits, loofah gently exfoliates, stimulates circulation, and supports healthier-looking skin. With regular, long-term use, it can deliver truly remarkable results.

We grow our loofah in Armenia, in the Ararat Valley (Araks (Vagharshapat) community, Aratashen village, Armavir Province).

Loofah is safe and beneficial for most people. It is especially suitable for those who are sensitive to sponges made from synthetic materials. Before the first use, we recommend testing it on a small area of skin to make sure your skin responds well to it.

Before use, soak the loofah in water. When dry, it is firm and textured, but once it absorbs water, it becomes pleasantly soft.

If you have very sensitive skin, skin conditions, acne, or open wounds, we recommend consulting a dermatologist before use and avoiding the use of loofah on affected areas.

Due to the natural variations in loofah fruits, the final products can have different levels of firmness. In addition, during the production process, we carefully select and process softer loofah varieties for facial care products, while firmer ones are used for body care.

When placing your order, please let us know your preferred level of firmness, and we will send you the most suitable option.