Our Story

Our Story

About Cooshen

Cooshen offers natural body care, facial care, and massage products made from the mature fruit of the loofah plant, renowned for its exceptional skincare benefits. The loofah is grown and carefully processed in Ararat Valley - Armenia, ensuring a product that is both natural and locally crafted.

Cooshen also offers products for scalp and hair care, including wooden combs made from beech wood, as well as thoughtfully designed selfcare accessories such as hair clips and pocket mirrors housed in elegant wooden cases.

The Brand and the Logo

The name consists of two roots: "coosh" and "shen". The Armenian name of loofah is "kush", and "shen" means a village, where the fruit is born from the seed, goes through a laborious process of cultivation and becomes a massaging and skincare product.

The apostrophe is part of the logo and is a slight hint to place the emphasis on the last vowel when pronouncing the name.

About the Loofah Plant

Loofah is an annual plant from the gourd family whose fruits turn into natural sponges when mature.
Այս բնական ծագման խնամքի միջոցները հրաշքներ են գործում օգտագործման արդյունքում:

Cooshen's Slogan

Cooshen, with its slogan "Feel Nature's Touch on Your Skin," advocates for the use of natural components provided by nature, rejecting substitutes of artificial origin.